Live Nation planning crowdless shows and drive-in concerts
Live Nation’s CEO Michael Rapino said the company would test crowdless broadcasted shows along with drive-in concerts and reduced capacity festival shows over the summer - “we’re going to dabble in fanless concerts with broadcasts, we’re going to go and do reduced capacity shows because we can make the math work”. Rapino explained to Rolling Stone - “There are a lot of great artists that can sell out an arena, but they’ll do 10 higher end smaller theaters or clubs. We’re seeing lots of artists chomping to get back out once it’s safe”. And fans? - Live Nation says that 90% of ticket buyers are choosing to keep their tickets and wait for a new show rather than get their money back.