Music writer Ted Gioia tries to see into the future, here are some of his predictions:
Record labels will gradually lose both the ability and desire to develop new artists. They will focus increasingly on their old catalog and archival materials.
More new artists will get their big break from web platforms... So I wouldn’t be surprised if a whole new platform emerges during the next decade—an interface that makes it fun and exciting for music fans to hear new music.
Listeners will have favorite new songs, but not know (or care) about the name of the artist.
Musician incomes will continue to shrink, but some young musicians will still earn large sums of money by being influencers.
Dead musicians will start showing up everywhere—via holograms, biopics, deepfake vocals, and other technology-driven interfaces.
Get ready for A-Pop from Africa, I-Pop from India or Indonesia, and a whole host of competing sounds and styles from Latin America, China, Eastern Europe, etc.