"Whether or not you think Lil Nas X’s musical chops match his promotional acumen, you won’t be able to miss 'Montero'" - GQ points out in their piece about Lil Nas X and his use of media, concluding that this long, constantly viral rollout of 'Montero' tops even Drake and Kanye.
An encouraging story in the Rolling Stone about the aspiring Australian rapper YNG Martyr who quit his job (didn't like, wasn't good at it), took out a $15,000 dollar loan from the bank, and spent it all on Instagram memes incorporating his song 'Nike Ticks'. Thanks to these memes interest in the song rocketed upwards, earning more than 30 million streams on Spotify in the last 14 months, and it got YNG Martyr a record deal. Turned out he's also a good meme-maker, so he started YNG Marketing that works on meme campaigns.
The Birmingham bedroom that Black Sabbath's Ozzy Osbourne spent his childhood in is now available to rent for a night. Speaking in a GQ interview, Osbourne said the person currently occupying his pre-fame family home is charging people to sleep in his old room - “He charges £400 a night. The fucking house weren’t worth £300! They must be doing an expensive extension on the bathroom”.
Snoop Dogg is set to launch a gin line 26 years after the debut of his signature track 'Gin & Juice', Complex reports. The rapper and entrepreneur unveiled Indoggo Gin after working to create a beverage that evokes a "laid-back California style", embodying the spirit of the party anthem.
Wu-Tang Clan frontman RZA teamed up with American ice cream company Good Humor to pen its new ice cream truck jingle. It might seem funny, but RZA has pointed out that the popular ice cream truck jingle 'Turkey in the Straw', often heard from trucks has a history rooted in racism, explaining the song was popularized via minstrel shows "and some adaptations paired it with hateful, racist lyrics". RZA hopes his new jingle will be adopted by ice cream truck drivers all over, so it's been made free to use. It will even be included as an industry-standard in ice cream truck music boxes.
American funk band Vulfpeck has offered track 10 from the band's upcoming album 'The Joy of Music, The Job of Real Estate' to the highest bidder, The Line of Best Fit reports. Track 10 from Vulfpeck's new LP is currently listed on eBay, and the highest bidder will get naming rights to the track and two-and-a-half-minutes on the LP. The buyer won't get the right to earn any of money back, since the winner has to assign all royalties to the band and "will receive no financial remuneration, like ever".
In a simple and effective marketing move, Lady Gaga was delivering her new album 'Chromatica' by herself yesterday. She posted a picture of herself in the driver's seat of a mid-sized transport truck, adding "delivering 'Chromatica' myself to every retailer around the world. In Chromatica time and distance do not exist". Her disco-pop album is out today.
American bottled water manufacturer Liquid Death Mountain Water has taken hateful social media comments about their water and turned them into a death metal album, Loudwire reports. 'Greatest Hates' is a 10-song collection made using gripes concerning the company whose slogan is "Murder your thirst". Tracks such as 'Dumbest Name Ever For Water', 'Get Slaughtered on Shark Tank' and 'This Crap Is Pure Evil' use verbatim quotations from angry Internet commenters to make the lyrics of the songs. Music was made by a group of real death metal musicians - Gus Rios (Gruesome, formerly of Malevolent Creation), James Malone (Arsis), Seth Ringer (Eternal) and Torin Ridgeway.
