Big Mass X
September 18, 2021

Essay: How Lil Nas X mastered the art of attention

"Whether or not you think Lil Nas X’s musical chops match his promotional acumen, you won’t be able to miss 'Montero'" - GQ points out in their piece about Lil Nas X and his use of media, concluding that this long, constantly viral rollout of 'Montero' tops even Drake and Kanye.