The consequence of 2021
December 06, 2021

Consequence's artist of the year: Lil Nas X

"There wasn’t another artist in 2021 who dominated headlines, charts, and streams the way Lil Nas X did, all while delivering thought-provoking art pieces and promises of more to come. A star was born a few years ago, and now he’s arrived, more of a burning comet. Consequence is thrilled to name Lil Nas X our 2021 Artist of the Year".

"The insurmountable rise of Lil Nas X, Billy Porter, and other artists represents a paradigm shift in the culture" - Rolling Stone writes in the introduction of its piece about the year of the Black queers. "Who could have fathomed that Black queer men would be at the top of the charts, in Congress, and on TV and movie screens? We’re living in a world where not only is the Black queer community being embraced, but those who show us hate are being disgraced".

The latest MusicREDEF newsletter points out the obvious - the similarities between Lil Nas X and Little Richard: "Nas, like Richard, is a theatrical musician who combines sexualized Black art and gender-bending provocations. They both thrived in a time when the taboo nature of what they do had loud sociopolitical resonance. Like Little Richard making everything from bluesy covers of Wilbert Harrison's 'Kansas City' to seductive slow drags like 'Valley of Tears', Lil Nas X's singles since his debut hit have expanded in a scattershot of directions. They've awed and frightened a lot of adults and served as a clarion call to free-thinking, progressive-minded ribaldry".

Lil Nas X covered Dolly Parton's signature song 'Jolene' during a recent performance for BBC Radio One’s Live Lounge. Celebrating the release of his debut album 'Montero', Nas sang in a deep baritone over a sparse rock arrangement, delivering an intense, gender-flipping rendition of Parton’s 1973 hit about a woman with “flaming locks of auburn hair” who can steal men with ease.

"Whether or not you think Lil Nas X’s musical chops match his promotional acumen, you won’t be able to miss 'Montero'" - GQ points out in their piece about Lil Nas X and his use of media, concluding that this long, constantly viral rollout of 'Montero' tops even Drake and Kanye.

Lil Nas X and his jaw dropping video for 'Montero: Call Me By Your Name' won Video of the Year at MTV Video Music Awards. Olivia Rodrigo won the award for Best New Artist, as well as Song of the Year for 'Drivers Licence'. Billie Eilish won the Video For Good award for her single 'Your Power'. Pitchfork picks out the best and worst bits of the awards. Check out all the winners at MTV.

New figures out of the US this week suggest that biggest hits are increasingly becoming smaller, Music Business Worldwide suggests, based on the latest streaming figures. The industry’s biggest streaming hit at the mid-year point of 2021 is significantly smaller than its biggest streaming hit at the mid-year point of 2020, of 2019, and of 2018. The biggest hit of H1 2021 in the US was Olivia Rodrigo’s 'drivers license', which attracted 460 million on-demand audio streams during the six months. In 2020 the biggest hit was Roddy Ricch’s 'The Box' with 728 million streams in the first half of the year, the prior year it was Lil Nas X’s 'Old Town Road' with 596 million streams, whereas in 2018 Drake’s 'God’s Plan' pulled in 655 million audio streams. This is all especially odd, of course, when you consider the massive growth in streaming’s popularity between 2017 and 2021. MBW offers a few explanations - it's a Covid-inspired anomaly, or maybe people are listening more to catalog music (older than year and a half).

In 2008 Katty Perry released her hit-single 'I Kissed A girl'. "For as groundbreaking as it felt to hear a woman explicitly singing about being with another woman then, it would take another 13 years for a man explicitly singing about being with another man to appear on the charts — enter Lil Nas X’s 'MONTERO (Call Me By Your Name)'" - The Pudding goes into the history of same-sex lyrics in pop songs.

"Lil Nas X used one of America’s most reliable engines for cultural outrage to his advantage: the conservative media ecosystem... With the 'Montero' video, Nas affirmed his personal identity as one of vanishingly few out gay rappers by expressing himself as flamboyantly and unabashedly as possible. He actively courted the controversy, measuring his success by the outrage and teeth-gnashing of his opponents - an approach straight out of the conservative culture-war playbook" - Politico analyses how the rapper turned the weapons against the shooter. He was prepared for this social-media battle - "for years as a teenager, Nas operated a popular Twitter account that reposted and repurposed viral content... He understands all too well that in 2021, there may be no quicker way to pump oxygen into a brand than to let partisan politics do it for you".

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