Didn't ask for $666m in damages
March 30, 2021

Nike sues over "Satan Shoes" made by Lil Nas X and MSCHF art collective

Nike is suing Brooklyn art collective MSCHF over a pair of "Satan Shoes" that contain a drop of real human blood in the soles, feature an inverted cross, and a pentagram, the Verge reports. MSCHF released 666 pairs of shoes in collaboration with rapper Lil Nas X, who also recently released his new video 'Montero (Call Me By Your Name)', where he hangs out with the devil. The trainers, which cost $1,018 a pair, sold out in less than a minute. Nike claims trademark infringement, and believes they’ve harmed its reputation since consumers might think "that Nike is endorsing satanism”. MSCHF is known for stunt products like its 2019 “Jesus Shoes”, a $1,425 pair of white Nike Air Max 97s with custom stitching and 60ccs of water from the River Jordan. Nike didn’t object to the Jesus Shoes. UPDATE: Nike's lawsuit succeeded in halting production.