"The labels are in a constant tug of war with digital streaming providers, who would rather their users listen to tracks that are cheaper to license, or podcasts with zero marginal costs. Artists feel like they can’t break through. Everyone feels squeezed" - Trapital's Dan Runcie points out in his latest memo as he's thinking about the music industry’s business model. "Music is always the first tech medium to be disrupted, but its companies are often the last to adapt to the changes. It could be time to flip that narrative, and it’s better late than never... Any significant change starts with the record labels" - Runcie believes, and offers a few ideas.

"Why does it take at least five songwriters to write a chart-topper today when it used to take one or two? Are musicians just less talented?... If it’s not talent, then what is it? In my opinion, it comes down to three factors: money, the computer, and the changing definition of what songwriting is" - musician Chris Dalla Riva goes into the issue on Tedium.

"Tracks in dance music have not only gotten shorter, but significantly so - average track lengths appear to have dropped by at least a minute or two during the past decade, and that drop seems to have accelerated during the latter half of the 2010s" - First Floor points out. The reasons? "Streaming services provide not only seemingly infinite content, but also remove virtually all costs for engaging with that content. There’s literally zero consequence for quickly pressing the skip button and moving on to something else. For consumers, the benefits of this system are obvious, but it’s also given rise to a listening public with little patience and an urgent need to be entertained as quickly as possible, lest they move on to the next thing... At this point, the idea of laying back and 'getting lost in the music' seems almost quaint; most listeners, especially young ones, simply want their favorite songs to hurry up and deliver a dopamine hit as quickly as possible".

Planting seeds
February 10, 2023

Ted Gioia gives State of the Culture address

"What we really need is a robust indie environment—in which many arts and culture business flourish and present their diverse offerings. Let a thousand flowers blossom... That’s where the future is happening right now. By alt culture, I’m referring to things like podcasts, Bandcamp albums, YouTube channels, Substacks, and various other emerging platforms. Some of these aren’t just growing, they are growing exponentially" - music writer Ted Gioia points out in his State of the Culture address. There's also a place for major record labels or movie studios or non-profits in this new environment - "If they start helping out in our project to build an audience and infrastructure for bold creative work, we have a golden age of artistry and culture ahead of us." Let's go!

"In the age of social media and algorithms, success is more specialized. There are 'festival artists,' and then there are “tour artists.' There are 'streaming artists,' and there are 'album sales artists.' Similarly, there are 'actors,' and there are 'podcasters.' It has always been hard to succeed at all of them, and that’s especially true in a world with more specialists" - Trapital's Dan Runcie shares in his latest memo, underlining that "with social media, platforms, and algorithms, celebrity power has shifted to specialization".

Who, what, when, where, why?????
February 03, 2023

Mixmag: Why do the Grammys get dance music so wrong?

"Any effort to demystify the Grammys voting process tends to raise more questions than it does answers. The Grammys’ definition of excellence in Dance/Electronic music is as it applies to voting members of the Academy, who are not necessarily experts in dance music. Their choices more often than not reflect tracks and albums that have sold well and/or gone viral on TikTok" - Mixmag tries to find out who actually decides the nominations and the winners in the Dance/Electronic field at the Grammys, and what determines a track or album’s eligibility.

“I give people confidence. They give me money.”
February 02, 2023

Ted Gioia: ChatGPT - the slickest con artist of all time

Music writer Ted Gioia doesn't like ChatGPT, he doesn't like it one bit: "ChatGPT is hotter than Wordle and Taylor Swift combined... People love it. People have confidence in it. They want to use it for everything—legal work, medical advice, term papers, or even writing Substack columns... But that’s exactly what the confidence artist always does. Which is:

  • You give people what they ask for.
  • You don’t worry whether it’s true or not—because ethical scruples aren’t part of your job description.
  • If you get caught in a lie, you serve up another lie.
  • You always act sure of yourself—because your confidence is what seals the deal".

The low barriers to entry for podcasting made it harder for exclusive premium podcasts to stand out over free alternatives that are ad-supported and widely distributed" - Dan Runcie argues in his latest memo about why the exclusive audio strategies have struggled in the past. However, all is not lost - "as local language music continues to rise in the streaming era, we may see more wins from digital streaming providers that aren’t based in the western world. In podcasting, paid products have found value in the right circles. Ben Thompson’s Stratechery has evolved into a paid podcast network, which was tied to his subscription-based media business".

Music critic and publicist Simon Reynolds gave ChatGPT an assignment - to write an essay in the style of music critic Simon Reynolds that expresses skeptical views about A.I. taking over the role of the music critic. It was done in seconds, Reynolds writes impressed. "The argument itself struck me as averagely intelligent, making entry-level points about how A.I.-generated prose is necessarily deficient in empathy and nuance, and how it would lack the unique and personal perspective of a human critic". The style, or the "voice" of the A.I. was "earnest, plodding, attuned to bland generalities rather than arresting specifics, and irritatingly fair-minded. Not promising attributes for a critic!"

First Floor takes a closer look at the current hype around Latin sounds and rhythms within the wider electronic music world. It examines how these flare-ups of interest have historically been not only fleeting, but shallow, playing into stereotypes and misinformed notions of what constitutes “authentic” Latin culture while also doing little to concretely benefit artists and scenes located in Latin America.

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