Adele's new album puts major pressure on vinyl pressing plants
Adele's '30' was turned into manufacturers more than six months ago in order to combat the recent worldwide vinyl shortage — caused by unprecedented, pandemic-related demand, supply-chain disruptions and an increase in manufacturing prices — that has left many artists waiting months after an album's digital release for vinyl records - Variety reports on the curious case. Adele's choke-hold on the music industry meant she was able to book up already-overbooked vinyl plants in order to rush-order pressings so that they would arrive alongside '30''s digital release. Sony also made the decision to "push catalogue titles off its overseas pressing plants to ensure there won't be any shortage of Adele LPs going into the holidays". Over 500,000 copies of '30' were pressed and will now be hitting stores on November 19, while pressings from smaller artists and imprints — who often rely on vinyl sales in order to survive — are now delayed even further (some until 2022) in order to accommodate the blockbuster release.