Spotify is paying Barcelona $310 million, more than it has ever paid an artist
Spotify has struck a major four-year sponsorship agreement with Barcelona worth $310 million. MBW calculated that in order for an artist to generate $310 million in recorded music royalties on the Spotify platform – at $0.00348 per-stream average rate – they would need to rack up a gigantic 89.08 billion plays on the service. No artist in the history of Spotify has ever, across their entire catalog, attracted that many plays. The most cumulative streams ever recorded by a single artist on Spotify is Drake with 62.84 billion.