April 20, 2023

The power of major labels and indies in Spotify recommendations

Chartmetric researched data about Spotify genres trying to learn more about the relative power of major and indie catalogs on the streaming platform, as well as about recommendations across the most prominent music niches and communities. What they have found out is that majors hold a vast share of the music market thanks to the evergreen catalogs and the "passive" market share that comes with it. "However, if we move away from these 'golden' genres, independent players will often carry more power than the majors. And when it comes to emerging genre spaces, such as underground hip hop and viral rap, things can get uniquely independent—one might even say self-released".