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April 29, 2021
Spotify subscribers pay less than $5 per month
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Spotify's monthly Premium subscriber ARPU (Average Revenue Per User) in the first quarter of 2021 stood at just €4.12, down 7% year-on-year. In Spotify’s prior quarter (Q4 2020), the firm’s ARPU stood at €4.26, while in the prior year quarter (Q1 2020), it was €4.42. Music Business Worldwide recalculated it in US dollars - Q1 2021’s €4.12 per month figure was the equivalent of USD 4.97 per month period based on current exchange rates. Spotify has announced it is set to raise prices in Europe and the US by 1 to 3 euros/pounds/dollars, depending on the plan.