As big as the ocean
April 02, 2021

Scooter Braun sells Ithaca Holdings for $1 billion to BTS' home HYBE

Justin Bieber & Scooter Braun

Scooter Braun has sold the entirety of his Ithaca Holdings to South Korea’s HYBE, formerly known as Big Hit Entertainment, and the home of K-pop superstar BTS. A regulatory filing in Korea shows that HYBE has agreed to pay a total of $1.05 billion for Ithaca, Music Business Worldwide reports. This deal brings together a range of services including management, label services and publishing for global artists BTS, TXT, SEVENTEEN, NU’EST, GFRIEND, ENHYPEN, ZICO, Justin Bieber, Ariana Grande, J Balvin, Demi Lovato, Thomas Rhett, Florida Georgia Line, Lady A and more.