Seven boys army can't take it back
October 19, 2022

BTS' publisher HYBE buys voice-AI company Supertone

Earlier this month, HYBE, the company behind some major K-pop acts, including BTS, acquired Supertone, a software company capable of creating “a hyper-realistic and expressive voice that [is not] distinguishable from real humans”. This week, BTS members announced they are about to go to the army to complete compulsory military service. Global News believes HYBE is preparing to fill the coming void with AI-made music. GN also lists other AI-powered music creation software such as AudioLM, Loudly, AVIA, DAACi, Beatoven...

Justin Bieber & Scooter Braun

Scooter Braun has sold the entirety of his Ithaca Holdings to South Korea’s HYBE, formerly known as Big Hit Entertainment, and the home of K-pop superstar BTS. A regulatory filing in Korea shows that HYBE has agreed to pay a total of $1.05 billion for Ithaca, Music Business Worldwide reports. This deal brings together a range of services including management, label services and publishing for global artists BTS, TXT, SEVENTEEN, NU’EST, GFRIEND, ENHYPEN, ZICO, Justin Bieber, Ariana Grande, J Balvin, Demi Lovato, Thomas Rhett, Florida Georgia Line, Lady A and more.