History on shuffle
March 18, 2021

An essay: Hipgnosis doesn't want any new music, it cashes in only on old hits

Hipgnosis' Merck Mercuriadis

A very interesting theory in The Baffler about Hipgnosis and similar investment funds which buy rights to old hit songs, and make cash from those songs being played or remade. "This puts them in a curious position with regard to 'new music', which they must perforce view with a combination of avarice, suspicion, and fear. Every original song that gains cultural traction drains potential listeners—and therefore revenue—away from the Hipgnosis portfolio, diluting the value of their assets... In their ideal world, therefore, there are no original songs, no fresh styles or hybrid genres—nothing, in short, which might lure listeners away from the necrotic embrace of 'Can’t Touch This'”.