Chinese paywall
November 24, 2020

China helping out indie musicians

China’s two biggest streaming platform operators, Tencent Music Entertainment (TME) and NetEase Cloud Music, are battling for the DIY artist market. According to Music Business Worldwide, Tencent Music had paid 590 million yuan (over $84m) to date to indie artists using its ‘Tencent Musician’ program, as well as offered services such as music publishing, marketing, copyright management and professional training. Tencent's biggest rival in China, NetEase Cloud Music was, in October 2020, home to music from over 200,000 Chinese independent musicians – representing 100% year-on-year growth in volume terms. In similar news, several streaming platforms under the umbrella of Tencent - QQ Music, Kugou, and Kuwo, as well as WeSing, a karaoke application - are offering micropayments from fans to artists, which make a big difference; top creators on WeSing pocket more than $7,000 per month in tips alone, Slate reports.