The biggest music streaming providers in China, Tencent Music and NetEase Cloud Music, added 4.0 million paying music users quarter-on-quarter in Q1 2022, and 7.8 million respectively. TME’s official ‘paying online music’ user-base now stands at 80.2 million customers, while NetEase now stands at 36.7 million customers. Spotify net-added 2 million paying customers to its service in Q1 2022, and now stands at 182 million Premium subscribers outside of China. When it comes to finance, however, the numbers go in the Swedish company's direction - its Premium subs business generated €2.379 billion (USD $2.67bn) in the first quarter of 2022. Tencent Music online music services revenue fell to USD $413 million, while NetEase Cloud Music’s online music services generated USD $140m. MBW has all the numbers and comparisons.

Chinese paywall
November 24, 2020

China helping out indie musicians

China’s two biggest streaming platform operators, Tencent Music Entertainment (TME) and NetEase Cloud Music, are battling for the DIY artist market. According to Music Business Worldwide, Tencent Music had paid 590 million yuan (over $84m) to date to indie artists using its ‘Tencent Musician’ program, as well as offered services such as music publishing, marketing, copyright management and professional training. Tencent's biggest rival in China, NetEase Cloud Music was, in October 2020, home to music from over 200,000 Chinese independent musicians – representing 100% year-on-year growth in volume terms. In similar news, several streaming platforms under the umbrella of Tencent - QQ Music, Kugou, and Kuwo, as well as WeSing, a karaoke application - are offering micropayments from fans to artists, which make a big difference; top creators on WeSing pocket more than $7,000 per month in tips alone, Slate reports.