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November 18, 2020

YouTube reaches two billion music users

YouTube has just announced its milestone of reaching two billion music users on the platform, MusicAlly reports. In mid-2018 YouTube had one billion users, by the end of 2019 the number rose to 1,2 billion, and in the year of the lockdown it climbed sharply to today's two billion. Speaking in terms of money, Google is now the second largest global payer of music royalties, with $5.2 billion across free and paid as well as masters and publishing (Spotify takes the top spot). In 2019, YouTube generated $15.2 billion in ad revenue with $4 billion of that music related.