Climbing the wall
September 11, 2020

What do artists need to succeed in China?

MusicAlly invited several experts to discuss the business and cultural differences between China and the rest of the world, in order to give insight to foreign artists trying to make it China, or to prepare artists for changes that come afterward in the rest of the world. Plenty of advice: artist branding must hit different touch-points; building a long-term, diversified approach across multiple businesses is essential; music fans quickly – and in the tens of millions – adopt new technologies, new methods of supporting artists or ways of consuming music; the audience seeks a different experience from artists. Watch the discussion below (an hour and 12 minutes).