Plenty of quarters back
September 11, 2020

Alicia Keys and NFL start a $1 billion fund for black-owned businesses

Alicia Keys announced she is teaming with the American National Football League for a $1 billion fund that will financially support Black businesses and communities, ALL Hip Hop reports. She announced the project at the NFL Kick-off event, and performed her new song 'Love Looks Better'. Keys said "the fund will create long term solutions with a focus on Black entrepreneurs, businesses, communities, Black schools, banks, and other Black institutions, while addressing persistent social, economic and environmental disparities". NFL faced years of backlash for allegedly blackballing former San Francisco quarterback Colin Kaepernick for his peaceful protests during the playing of the national anthem.