Fender sold more guitars in 2020 than any other year

Fender is experiencing a record sales year, with FMIC chief executive Andy Mooney stating that 2020 “will be the biggest year of sales volume in Fender history, record days of double-digit growth, e-commerce sales and beginner gear sales. more guitars in 2020 than any other year", the New York Times reports. Fender’s guitar-instruction app, Fender Play saw its user base increase to 930,000 from 150,000 between late March and late June. Gibson, Taylor, Martin and others also report pandemic sales booms, showing the powers "of six-string therapy”.