The United States of Strummers
January 09, 2022

Since pandemic began 16 million Americans picked up guitar

In the US alone, 16 million people have picked up guitar since the pandemic began, many of them for the first time, Fender's CEO Andy Mooney told CNBC, based on their comprehensive research. Sales of guitars, according to CNBC, have nearly doubled since 2020, total sales are up 30% in 2021, and sub-500$ guitar sales are up 40%.

Basement dads
November 24, 2020

Fender guitar sales grow sharply in pandemic

Fender is expecting a record year this year as guitar sales have grown 17% during the pandemic and are expected to rise to $700 million, from $600 million last year, CNBC reports. Fender's CEO Andy Mooney attributes the rise in sales to housebound consumers looking for new hobbies. The company also offered Fender Play, the online video platform for learning guitar, bass and ukulele. Introduced in July 2017, it was free for 90 days to the first 100,000 subscribers. Fender hit that mark the very first day, reached a half million sign-ups the first week and settled at about 930,000 subscribers by June. In similar, yet less positive news, Guitar Center, the largest American retailer of musical instruments, has filed for bankruptcy, CNN reports.

Another brick in LE-GO
October 13, 2020

LEGO making a Fender Stratocaster set

The Danish toy company has announced a new Fender Stratocaster construction set based on a fan-submitted piece that won the 2020 LEGO Ideas contest, Brick Fanatics reports. The guitar set will be the first in a new music-centric series of LEGO releases, as the company looks to concentrate on its adult consumers.

So, plenty of music to come?!?
September 11, 2020

Fender sold more guitars in 2020 than any other year

Fender is experiencing a record sales year, with FMIC chief executive Andy Mooney stating that 2020 “will be the biggest year of sales volume in Fender history, record days of double-digit growth, e-commerce sales and beginner gear sales. more guitars in 2020 than any other year", the New York Times reports. Fender’s guitar-instruction app, Fender Play saw its user base increase to 930,000 from 150,000 between late March and late June. Gibson, Taylor, Martin and others also report pandemic sales booms, showing the powers "of six-string therapy”.

Fender launched American Acoustasonic this year, a hybrid instrument, half electric and half acoustic, with new tonal possibilities. Rob "Freaky Rob" Gueringer - lead guitarist for Kendrick Lamar and Lil Wayne - is the face of the new guitar, and... it sounds great when he plays it (just like when a top-class football player starts messing with a ball). Guitar World talked to him.