Spotify strikes $100 million podcast deal with Joe Rogan, what does it mean for music?

Joe Rogan is taking his podcast exclusively to Spotify in a licensing deal worth more than $100 million, in one of the largest such deals in the rapidly growing podcast business. Spotify's aim, presumably, is to become “the largest audio platform in the world”, but what does this deal mean for music in general?. Spotify users will probably spend less time listening to music, but Spotify will probably gain subscribers thanks to podcasts, who will also listen to music. Music Business Worldwide goes into detail what will this deal mean for both record labels and artists, as well as music publishers and songwriters. BIG thinks this means "death to independent podcasting".