Spotify on listening habits change: Every day now looks like the weekend

“Morning routines have changed significantly. Every day now looks like the weekend” - Spotify announced in their quarterly report. The change of trends in Spotify usage is mirroring, of course, the change of daily habits of workers who don't commute and listen to music on their way to work anymore, TechCrunch reports. Spotify says that it now has 286 million monthly active users worldwide (an increase of 31 percent) and 130 million subscribers (also up by 31 percent), with revenues in Q1 standing at €1.848 billion (up by 22 percent). Music Business Worldwide has put these numbers into perspective. Spotify’s ARPU – the average revenue paid each month by its Premium subscribers around the world – fell by 7% at constant currency, year-on-year, to €4.42m in Q1 2020. It’s the first time in history that Spotify’s official ARPU has fallen to less than half the €9.99-per-month subs price it launched with, in Europe, in 2008.