Corona revived the radio star
April 11, 2020
The big lockdown - good for radio
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Radio networks around the world are seeing audience reach and listening hours increasing in double digits, radio programs have been trending on Twitter for the first time in years, radio listening has increased (along with TV streaming) at the expense of music streaming - Midia reports on an unexpected shift. What is it about the radio? - the connection, comfort, companionship – or the sheer live broadcast experience – works wonders for passing the time in isolation.
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