"Radio will continue to have a major impact on artist development for years to come"

Terrestrial radio accounted for 17% of listener engagement in 2022, compared to subscription audio streaming, which accounted for 24%, according to IFPI’s 2022 Engaging with Music Report. Plus, 73% of those surveyed stated that when they do listen to the radio, they listen to it mainly for the purpose of listening to music, MBW reports. Tom Rose, Managing Director at pan-European PR and radio plugging agency Propeller Communications, believes radio will maintain its position as the essential platform for new music discovery - "people want to be recommended music by people they trust, as well as algorithms. That’s why public radio stations are able to increase in listenership when they get it right. There are less and less media outlets out there with the demise of blogs and print media, but fans still want to be recommended music by tastemakers that they trust."