The devil loses to the corporation
April 09, 2021

Lil Nas X's 'Satan Shoes' to be recalled

MSCHF

New York art collective MSCHF which made "Satan Shoes" that purportedly contain a drop of human blood in the soles, has agreed to issue a voluntary recall as part of a legal settlement with Nike, the New York Times reports. The $1,018 trainers are modified Nike Air Max 97s, with only 666 pairs made and all but one, which Lil Nas X, who collaborated in the creation of the shoe, held so he could choose the recipient, have been shipped. MSCHF will offer full refunds to customers in order to remove the shoes from circulation. However, limited edition shoes can fetch higher prices among collectors so it is not clear how many - if any - customers will return the products.

Nike is suing Brooklyn art collective MSCHF over a pair of "Satan Shoes" that contain a drop of real human blood in the soles, feature an inverted cross, and a pentagram, the Verge reports. MSCHF released 666 pairs of shoes in collaboration with rapper Lil Nas X who wears a pair in his latest video 'Montero (Call Me By Your Name)', where he hangs out with the devil. The trainers, which cost $1,018 a pair, sold out in less than a minute. Nike claims trademark infringement, and believes they’ve harmed its reputation since consumers might think "that Nike is endorsing satanism”. MSCHF is known for stunt products like its 2019 “Jesus Shoes”, a $1,425 pair of white Nike Air Max 97s with custom stitching and 60ccs of water from the River Jordan. Nike didn’t object to the Jesus Shoes. UPDATE: Nike's lawsuit succeeded in halting production.