"RBMA came closer than most to realising the best of what a brand-funded music platform could achieve. It's clear that its staff and contributors cared deeply about the creative cultures fostered within it; light-touch branding, and funding divorced from click rates or advertising imperatives, enabled that culture to exist as an end in itself... We […]
April 04, 2019
Red Bull Music Academy and Radio to shut down
Red Bull Music Academy and Red Bull Radio are to shut down after 21 years, on October 31, in a move to “phase out the existing structure” and decentralize its operations in the creative industry. RBMA, an unlikely patron of underground music since the academy’s launch in 1998, had long been held up as an […]