Red Bull ends it's Music Academy, what does it mean for underground music?

"RBMA came closer than most to realising the best of what a brand-funded music platform could achieve. It's clear that its staff and contributors cared deeply about the creative cultures fostered within it; light-touch branding, and funding divorced from click rates or advertising imperatives, enabled that culture to exist as an end in itself... We should take this as a stark reminder to recall exactly why those things matter, and to imagine better ways in which we might collectively perpetuate them" - The Quietus analyses Red Bull's decision to end it's Music Academy and Radio projects.