A song as wildly successful as Olivia Rodrigo's 'Drivers License' will have ripple effects
Disney Channel actor Olivia Rodrigo released her single 'Drivers License' to attract 82 million domestic streams across all platforms, the biggest US streaming week ever, and it had 15.17 million global Spotify streams on Jan. 11, a record for a non-holiday track. Stereogum argues the 17-year old's moody indie-pop ballad will have a big effect on pop music this year, and sees the song as a clear sign of a turn in pop-music: "Depressive guitar balladry might be a more reliable pathway to mainstream success than sparkling synth-pop. For years cultural critics have been noting that streaming, social media, and a lifestyle dominated by screen time were fostering a moodier, blearier mainstream".