Want your time, and want it now!
January 22, 2021

MIDiA: Music has developed an attention dependency

"The attention economy is becoming a malign force for culture. Consumption is holding culture hostage" - Music Industry Blog writes in an interesting post about how the very nature is being changed due to ways we consume it - "artists and labels are locked in a race to increase the volume and velocity of music they put out... And because music attention spans are shortening, no sooner has the listener’s attention been grabbed, then it is lost again due to the next new track. In the attention economy’s volume and velocity game, the streaming platform is a hungry beast that is perpetually hungry. Each new song is just another bit of calorific input to sate its appetite".