Millenials - keeping the physical media alive

The physical media is still alive, despite all the convenience of the streaming platforms. Number confirm that the physicals are still here - by 2018, more people aged 30-49, meaning older millennials and younger Gen Xers, still owned DVD players than any other age group. On the other hand, vinyl records earned $224.1 million in the first half of 2019 and recently outsold CDs for the first time since 1986. Nearly 50 percent of record player owners are 35 or younger.