Millenials - keeping the physical media alive

Inside Hook tries to find reasons why the physical media is still alive, despite all the convenience of the streaming platforms. Number confirm that the physicals are still here - by 2018, more people aged 30-49, meaning older millennials and younger Gen Xers, still owned DVD players than any other age group. On the other hand, vinyl records earned $224.1 million in the first half of 2019 and recently outsold CDs for the first time since 1986. Nearly 50 percent of record player owners are 35 or younger.