The rize of “glocalization”

In the latest Trapital podcast, Dan Runcie talks to Will Page, the author, and economist, about "glocalization", the phenomenon which means creating products for global markets that bring local cultures together. Runcie and Page argue that "glocalization makes it harder for mega superstars to emerge, especially from established markets... The major record labels must sign and develop talent in each region to maintain market share. With increased costs (without the promise of increased revenue), glocalization will shift everything from KPIs, value props to new artists, and future expansion plans".