Endel: AI is the future of music

"AI’s most groundbreaking role will likely be as a new medium that will shift music into more adaptive, responsive formats" - Oleg Stavitsky of Endel, an AI-powered sound wellness company, writes in his MBW Op/Ed. "Generative AI can provide the next revolution in music mediums. Medium is the message: the way the music is delivered to us today influences the format and music itself" - Stavitsky shares his general idea about the issue, and looks ahead - "AI-powered adaptive functional soundscape version of your favorite music is the future available to us today. It opens up new opportunities for artists to create and monetize their art, for platforms to offer additional revenue streams, and for labels to breathe new life in their catalogs. Best of all: it can peacefully coexist with traditional pre-recorded music that we know and love."