Walkin' barefoot
March 24, 2023

Beyoncé and Adidas part ways on Ivy Park

Beyoncé’s collaboration with Adidas on her fashionable athletic clothing brand Ivy Park is coming to an end, according to The Hollywood Reporter. The superstar and the German shoe and clothing giant have mutually agreed to part ways, though no specific reason for the termination was mentioned. Earlier this year, reports emerged on weak sales for Ivy Park. THR reports how Beyoncé is "excitedly looking to reclaim her brand, chart her own path and maintain creative freedom".