InstaTok
March 09, 2023

Spotify adds a TikTok-style discovery feed

Spotify introduced a significant redesign of its app, including the vertically scrolling “discovery” feeds, a new “Smart Shuffle” mode for playlist recommendations, a new podcast autoplay feature and more. Mashable points out that "Spotify's update aims to help users find more content on the platform. The idea is that users will scroll through their feed and see fragments of content that they then will save for later. But these changes appear to miss the thing that people actually enjoy about the app: all the music they love being in one place." The Verge agrees: "The new design goes heavy on imagery and vertical scrolling, turning your homescreen from a set of album covers into a feed that much more closely resembles TikTok and Instagram. As you scroll, Spotify is also hoping to make it easier to discover new things across the Spotify ecosystem."