Lizzo secures rights to "100% that bitch" phrase

Lizzo has managed to patent the "100% that bitch" phrase, which she used on her breakout single 'Truth Hurts' when she proclaimed “I just took a DNA test, turns out I’m 100% that bitch”. In 2019, the musician expressed interest in trademarking the phrase for later use on clothing and merchandise. The U.S. Patent and Trademark Office, which denied Lizzo’s application last year, had its ruling overturned by the Trademark Trial and Appeal Board. Now, she can sell the phrase as her original, the CMU reports.