Down under is down
February 03, 2023

TikTok users in Australia can't use major label music

TikTok has removed major record company music from its service for a number of its users in Australia, who no longer have the choice to use it in their videos, Bloomberg reports. MBW is guessing that TikTok is aiming to use the results of the experiment in their next round of record company licensing negotiations. The estimate is TikTok is hoping that the removal of major label music won’t have a profound effect on the engagement of users on the service. This then opens up a conversation about the true monetary value of music licensing from major record labels.