Dan Runcie: Selling your music is a complex decision that deserves more than blanket advice

"It’s great to see the artists who turn down deals because they have the means to maximize the asset on their own. They likely understand its full value... But keeping the asset just to 'keep it,' or shaming others who decide to sell, may be missing the forest from the trees. This isn’t about selling grandma’s house. This is about maximizing value for an asset that will inevitably lose its value 40 years from now. By then, those masters may be more valuable as family heirlooms than as consistent revenue-generating assets. But it all depends on the artist’s goals" - Trapital's Dan Runcie offers some views on (not) selling music catalogs. He gives some recent examples - Dr. Dre, Diddy, Justin Beber...