Dan Runcie: Can Diddy's playbook work with tequila and cannabis?
Trapital's Dan Runcie is looking into Diddy's businesses with tequila and cannabis, building upon a successful venture with Ciroc vodka. Some interesting thoughts by the entertainment/business analyst: "Tequila is a less mature liquor than vodka, but U.S. tequila sales may soon outpace vodka as the #1 spirits category. Tequila has different drinking occasions, which shifts the marketing and messaging... Cannabis is a more complex industry. Many Black business leaders want in to help reset the narrative. Historically, the criminalization of weed affects Black people disproportionately, but the legalization of weed has benefitted white business owners the most". Listen to him talk about it with Tarik Brooks, president of Combs Enterprises, in the podcast below.