Dan Runcie: SZA, 'SOS', and what sets great music apart

Trapital's Dan Runcie takes a closer look at SZA's latest release 'SOS', a very successful album commercially, which also ended up on several top albums lists. "Staying power should be a key performance indicator for any music release in 2023. In a world of nonstop releases, big marketing budgets, and streaming optimization tactics, the 'perfect rollout' is now table stakes for most major record labels and their top artists. But lasting endurance is harder to master. That’s what sets great music and great artists apart" - Runcie points out.