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January 10, 2023

Will Elvis or Beatles follow the ABBA avatar show?

The success of ABBA Voyage, the avatar show based on the Swedish band set in London, could be replicated elsewhere in the world, in Las Vegas, Australasia, or somewhere else in Europe, CNBC reports. "We can duplicate the arena and the show” producer Svana Gisla told, adding - “the tech itself isn’t new but the way in which we’ve used it and scale and barriers we’ve broken down are new. I’m sure others will follow and are planning to follow”. It's really just a technical question, according to Gisla - “we have live musicians, so we keep our band and do seven shows over five days a week. But you could roll round the clock. Vegas will quickly adopt this style of entertainment and do Elvis or the Beatles”. However, it was no easy task - the London show was in the works for five years and had a £141 million (€160 million, $174.9 million) budget funded by global investors. It needs to get around 3 million people through its doors to break even, and the average ticket price is £75 (€85, $91).