Adidas cuts ties with Kanye West due to "hateful and dangerous" comments

Adidas has ended its partnership with Kanye West after his recent “unacceptable, hateful and dangerous” comments, Reuters reports. German sports company said it “does not tolerate antisemitism and any other sort of hate speech,” and therefore it would “terminate the partnership with Ye immediately, end production of Yeezy branded products, and stop all payments to Ye and his companies”. His products will be pulled from sale with immediate effect. Adidas estimated a short-term cost of this termination at €250 million. Adidas Yeezy partnership is said to be a billion-dollar-plus pillar of West’s net worth.