Good Kid, M.A.A.D Industry
June 30, 2022

Trapital: Kendrick Lamar succeeded in spite of the music industry

Since 1996, the so-called “Big Four” Grammy Awards - Album of The YearRecord of the Year, Song of the Year, and Best New Artist - have been awarded to 67 recipients. Of these, only five are hip-hop: Lauryn Hill (AOTY, Best New Artist); OutKast (AOTY); Chance The Rapper (Best New Artist); Childish Gambino (SOTY, ROTY); and Megan Thee Stallion (Best New Artist). The Grammy Awards’ holy trifecta – “AOTY”, “ROTY”, and “SOTY” – has eluded him despite nine nominations. How much more impact would Kendrick have had with one – let alone several – well-deserved Big Four win(s)? - Trapital asks in the latest newsletter.