What does the ambient music boom mean to artists?

Ambient music has risen in popularity, Pitchfork is wondering what will this mean to artists and the genre itself: "There’s something perversely thrilling in the idea that listeners with little to no professed interest in experimental music might be served genuinely outré sounds under the auspices of self-care... But I have also wondered—when these playlists command so many listeners, and are so explicit in their presentation of the music as something to play while you’re doing something else—whether they might end up tipping the delicate balance of Eno’s famous dictate about ambient: away from the interesting and toward the ignorable".