Can streaming services afford to pay artists more?

A number of digital service owners – including Spotify, Apple, Amazon, and Google – are trying to cut the amount of money they pay songwriters in the US to the “lowest royalty rates in history”. The National Music Publishers’ Association, on the other side, is looking to raise the current rate up to 20% of a streaming service’s annual revenues (it's 15,1% at the time). Music Business Worldwide tries to find out whether the music streaming services can actually afford to pay artists more.