Alpha outside the pack
August 24, 2021

Kendrick Lamar leaving his old label, what's next for him?

"Folks like Diddy, Jay Z, and Master P are in their 50s, healthy, and wealthy. Music was their gateway to other businesses... Kendrick is rarely mentioned among hip-hop's highest earners. Forbes once wrote an article about how Kendrick is not a cash king!... For years, Kendrick looked past most business partnerships and stayed focused on music. His love for hip-hop is admirable, but it's hard to ignore trends of older artists who focused on business early on and are still living well" - Trapital's Dan Runcie writes about the announcement that Kendrick Lamar is leaving the TDE label after his new album is released.