YouTube is generating $3 million an hour from ads

In the three months to the end of June 2021 (Q2), YouTube generated a whopping $7.002 billion from advertising alone – equivalent to approximately $77 million a day, or $3.2 million every hour, Music Business Worldwide reports. The rise is astonishing - YouTube’s Q2 2021 ad revenue was up by 83.7% on the equivalent figure from 2020. In the six months to the end of June this year, the platform generated $13.007 billion in ad revenues, almost double what YouTube generated in the equivalent six months of 2020 ($7.850 billion). These numbers don’t include subscription revenue on YouTube generated by those customers paying for YouTube Music and YouTube Premium each month. Looking back, the numbers impress even more - YouTube rode out 2020 having generated some $19.77 billion from ads in the year – actually up 30.5% on the equivalent annual figure from 2019.