BTS bring 5 billion dollars to the South Korean economy each year

Apart from their societal influence, K-pop septet is a major money-maker in their country. According to the Korea Culture And Tourism Institute, BTS is bringing an estimated 5 billion dollars to the South Korean economy each year. The group is fueling interests in all things Korean - tourism, language, films, television, fashion, and food. NPR discusses BTS' influence in the latest podcast.