The dust masters
July 14, 2021

Two thirds of music Americans are listening to now is - old

"There were 555.3 billion streams of music on audio and video platforms in the United States in the first six months of 2021 – up by 54.3 billion year-on-year" - MBW reports, and points out to a much more important fact. "Catalog music’s share of total album consumption in the US has rises to 66.4%, whereby ‘catalog’ reflects anything released over 18 months before a consumer made a purchase and/or pressed play. That 66.4% figure was up from 63.9% in the first six months of 2020, and up from 60.8% in the first six months of 2018. Conversely, the percentage of total album consumption claimed by ‘current’ music – that’s music released within the prior 18 months of a consumer making a purchase and/or pressing play – keeps on falling. In the first half of 2021, ‘current’ music claimed just 33.6% of total consumption, down from 36.1% in H1 2020".